covid email subject lines

Hello, (title) (name). You know, for example, that estimates say the average person receives a whopping 92 emails a day, and at least 33% of people make the decision to open an email solely based on the subject line.. If you have COVID-19 symptoms, get treated quickly. Make the subject line unique to the recipient. How to use it: Share the full list of state websites directly with your clients, or grab the individual sites you need to get clients the most recent COVID-19 information from their state. Sometimes, the best way to write your subject lines is to mention your calls-to-action. This is another subject line that creates a sense of urgency and respect for the prospect’s time. Here’s a great example from Salesforce: Email phishing attacks with subjects related to COVID-19 remained prevalent last quarter, accounting for 56% of all the subject lines analyzed. They are usually direct and speak to a specific benefit your audience will gain by opening the email. Here are the top lines: Password check required immediately, with 20 percent of respondents clicking on the scam email. – COVID-19 & Water4.” It’s immediately attention-grabbing, and the body of the email further explains how lack of access to water can hurt communities during this time. The Adestra study revealed that email subject lines with the word “bulletin” had a 15.8% increase in opens. Open to all community members ages 5 years and older. 9 Strategies for COVID-19 email outreach campaigns. Open rates for Coronavirus SL’s are up 2 times higher than COVID-19! Be personable but professional. Use emojis to help your subject line stand out. Subject Line: COVID-19 Information and Resources for Faculty and Staff This message provides the following important information on topics that specifically impact employees— local school closures and paid leave, social distancing and flexible work approaches, preventing the spread of illness. 2. If the information your sending is compelling enough, then a straight … Free, drop-in COVID-19 vaccination clinics to be held Thursdays, February 3, 10, 17, 24 from 12 – 6 PM at Hampton Inn & Suites at 190 New County Road in Thomaston. As you requested. Honest. by Ray Schultz, April 13, 2022 ; Phishing artists are using holiday-related subject lines to get victims to open their emails, according to KnowBe4’s Q1 2022 global phishing report The five parts of a business apology email and how to write each one. ... Coronavirus (COVID-19) Resource Center March 4, 2020. The Internal Revenue Service recently warned about an ongoing IRS-impersonation scam that mainly targets educational institutions, including students and staff who have “.edu” email addresses. Researchers say emails with subject lines related to a coronavirus vaccine are being used to trick recipients into handing over personal information. “First name” – review your donation. Self-Interest. Here are a few coronavirus-revised lines that made us laugh, gasp, blush or just roll our eyes: "I'm just a girl, standing 6 feet away from a … Wrong! advice Outbound Domain Emails – Free Templates that Worked for Me. Acknowledging the situation without dwelling on it (Orbit Media) Subject line: … The “out of office” subject line is much less creative and scientific than say, a cold email subject line or a marketing email subject line. Some email clients cannot handle increased traffic, and … Allow me to introduce myself. Predictions and prevention of COVID-era workplace harassment. Erin Myers. Hi all, We’re closely monitoring the updates around the coronavirus (COVID-19) outbreak. Take the time to A/B test your subject lines. We can help. The key to attention-getting subject lines is to use curiosity to grab the reader’s attention. Do these three things: Think of keywords and integrate those keywords and phrases into your email subject line. 4. Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work… Fear of Missing Out The emails show the IRS logo and use subject lines such as “Tax Refund Payment” or “Recalculation of your tax refund payment.” 11) The Last-Chance: “Today is the last day”. 1. ”How to”. Focus your email on the importance of hygiene along with guidelines to those who have traveled or plan to travel to high-risk areas. Important news. Toggle navigation In promotional emails, putting an intriguing spin can be an effective way to entice recipients to open your emails. Readers love lists: Using numbers makes your writing memorable and also manages everyone's expectations. 3. *Capitalization and spelling are as they were in the phishing test subject line. Your subject line should reflect the situation appropriately and address it directly. KnowBe4 reports on the top-clicked phishing emails by subject lines each quarter in three different categories: subjects related to social media, general subjects, and 'In the Wild' - we get those results from the millions of users that click on our Phish Alert Button to report real phishing emails and allow our team to analyze the results. 3. So, when you write your email subject lines, think like a newspaper editor, advertiser or marketer. Keep It Short. Subject lines that are 5 words long or more and opened 50% of the time. All COVID vaccines will be available (Moderna, Pfizer and J&J) Please include “Emergency Services Provider Grant Program” in the subject line of the email.COVID Relief Grants for Volunteer Fire Departments The State of Alabama will offer grants in an amount up to $10,320 for Volunteer Fire Departments that meet eligibility requirements. Avoid “selling” aggressively, practice empathy. NOTICE OF POTENTIAL . 29. “Happy Birthday, (recipient’s name) Surprise Inside”. COVID-19 Is The Most Popular Email Subject In Fraud Test - 07/16/2020 The most-clicked actual emails sent include bogus password resets, tagging of photos and new messages. ... Of course, other factors such as subject lines can also have a big impact on open and read rates. Advantages of HR COVID-19 resources and documents: Saves time: Perhaps this is the most important advantage of having preset HR … With a little rigor, you can help ensure your emails respect your customers' time and attention—and their inboxes. It is crucial to realize the gravity of the situation your customers or prospects might be in, before jumping in to sell something to them. These email subject lines are perfect for this occasion: Big enthusiast of your work requesting for quick advice I noted you are familiar with (subject) I'm a keen follower of your work. Limit yourself to one reply if you can manage. The star symbol in this case perfectly fits a brand that’s known for their fun and interactive messaging both in email and on social media. The subject line is the difference between opening the email or sending it straight to the trash folder. The job of a subject line is simple: Get the reader to open the email. A judge's preliminary injunction allows Norwegian Cruise Line to require customers to show vaccination against COVID-19 before boarding, despite a Florida law banning such requirements by businesses. Under normal circumstances, this line is robotic. Here are the top phishing scam email subject lines that you need to look out for according to KnowBe4. Now, it’s downright insensitive. Practice 3: Mention your CTAs on your subject line. Subject lines, as well as email designs, can be so different and yet still be effective. Subject lines in these emails don’t have to be fancy; they need to be clear and compelling. A new [INDUSTRY] job opening with your name on it, [FIRST NAME]! Coronavirus response emails include information such as: Precautions the company is taking to ensure customer safety Business location closings and updated hours Revised policies due to the coronavirus Delays in shipping and service, and what customers can expect Alternative ways to continue businesses, such as online shopping and order pickup As legendary copywriter David Ogilvy says… “Tell the truth, but make the truth fascinating.” Email type #2: Resource delivery email Due to coronavirus quarantine, Google search will return just 1 results instead of 10 per page. Dear Clients, Awaken has been monitoring the coronavirus situation closely since our last communication (copied below). When investigating 'in-the-wild' email subject lines, KnowBe4 found the most common throughout Q3 2020 included: Microsoft: View your Microsoft 365 Business Basic invoice HR: Pandemic Policy Update Following a global increase in malicious cyber activity exploiting fear derived from the COVID-19 pandemic, the FBI was notified of targeted email phishing attempts against US-based medical providers. Ready for a change [FIRST NAME]? Here are final tips to keep in mind: Keep the subject line short – 7 words and 41 characters are optimal. If you have any questions related to this notification or other COVID-19 concerns, please do not hesitate to contact NAME in Human Resources. Make It Personal. [FIRST NAME], I’m building a kick-ass [INDUSTRY] team. FBI TLP Alert. Hello, [ name], I'm [ your name] Introduce yourself to the recipient by including your name within the subject line as well. Symptoms of COVID-19 Fever of 100.4 degrees Fahrenheit ( o F) or higher or report feeling feverish Undergoing evaluation for SARS-CoV-2 infection (such as pending viral test) Diagnosis of SARS-CoV-2 infection in the prior 10 days Close contact to someone with SARS-CoV-2 infection during the prior 14 days Here are a few examples: 1. Self-interest subject lines also help pre-qualify openers by giving them a clue about your email’s body content. My treat. Email Subject Line: Notification of potential exposure to COVID-19 virus. That message is in line with the description of the Everlane philosophy on the company’s About Us page: “We believe we can all make a difference.” The body of the email explains why the company is closing its stores and what the company is doing for its employees. Before we look at how to write this email or text, let’s explore why it’s such a tough writing assignment in the first place. Exercise caution in handling any email with a COVID-19-related subject line, attachment, or hyperlink, and be wary of social media pleas, texts, or calls related to COVID-19. This tells me the following things are taking place. The sense of mystery surrounding the following subject lines will provide enough intrigue to convince potential donors to open your message. It’s also short, and doesn’t supply much information. The best way to write email subject lines for higher opens (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles. Total approved disbursements will be awarded to eligible applicants. attempts leveraged email subject lines and content related to COVID-19 to distribute malicious attachments, which exploited Microsoft Word Document files, 7-zip compressed files, Microsoft Visual Basic ... COVID-19 Circular.jar eacc253fd7eb477afe56b8e76de0f8 73259d124ca63a9af1e444bfd575d9 aaae info@mohap.gov. The New Announcement: “Announcing the first-ever…”. Masks are no long required in airports, cabs, and ride shares. Now that over 10 percent of Notre Dame’s student body has officially contracted COVID-19, we here at Scholastic thought that we should provide a handy email template for informing your friends, family, professors and any other parties about your … April 21, 2016. Type 3: Funny. EXPOSURE TO COVID-19. An Australian tech and business journalist echoed this: “Great the new unsolicited email intro seems to … On average, 33 percent of recipients open emails based on its subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it. I've learned a lot about your work Introducing yourself to an influencer There’s plenty of insight and data across the web on best practices for email marketing, but … Or to push them further away. 1. Subject line: Coronavirus preventive measures. Your subject line should include keywords that very clearly tell your audience what the email is about. For its Q3 2020 top-clicked phishing report, KnowBe4says it examined tens of thousands of email subject lines from simulated phishing tests. Use these examples, adjust to your brand, and enjoy growing income on Valentine’s Day. Here’s a list of email subject line examples for recruiters to drum up inspiration: [COMPANY] wants people like you, [FIRST NAME] Let’s grab a coffee [FIRST NAME]. email crisis communications Use simple subject lines When we scroll through our inbox, we’re seeing similar subject lines over and over: “A message from our CEO,” “an update for our customers about covid-19,” or a simple “we’re committed to your safety.” This is not the time to embellish your subject lines with cute emojis or funny puns. Personnel, including student employees. Keep it short. Email subject lines that work. 1. Far too many emails open with the line, “I hope this email finds you well.”. Check out the latest known technical issues for troubleshooting help, or email help@uw.edu with “COVID Form Question” in the subject line. Just don’t overdo it. More often than not, they’re very plain and simple, like the following: Out of Office ; Out of Office Friday, Nov 8th – Friday, Nov 9th; I’m Out Til Monday the 12th When investigating 'in-the-wild' email subject lines, KnowBe4 found the most common throughout Q3 2020 included: Microsoft: View your Microsoft 365 Business Basic invoice HR: Pandemic Policy Update These are broken down into three different categories: social media related subjects, general subjects, and 'in the wild' attacks . Simple and concise, this is another great way to increase your open rates. Let’s break down the best way to write an apology email to your customers, piece by piece: 1. The star symbol is also simple and makes sense in the subject line because it complements the content of the email which is all about their top-rated items. A lot of times, marketers and salespeople will keep communicating as if everything were normal. The content of your email is the most important part of the email, right? It's a major sign of a return to normalcy. In this article, we explain the importance of follow-up email subject lines, provide you with tips for writing a professional follow-up email subject line and list 23 examples and explanations for their use. You are receiving this notice in compliance with revised OSHA regulations. Let’s do it! Recently, the company released some of that data, based on 199 million vaccine-related messages that 450 of its government customers sent between Dec. 1 and Feb. 8. Write the subject line before the email so you know it's taken care of. Avoid clicking on links in unsolicited emails and be wary of email attachments. I have a job for you. Distinguish your messages from COVID-19 opportunism with purpose, personalization and by applying an appropriate tone. 1 st, 2 nd, 3 rd and booster doses will be offered. Cybercriminals will likely use COVID-19 pandemic to spread scams. These cold email subject lines offer congratulations on a recent accomplishment of the recipient. Subject Line: Address the situation directly. You can change up your language, but using words like “final”, “last”, or “end” gives people a sense of urgency. Email #2: Sent on March 11, 2020. It’s OK to feel fatigued by the constant “Hope you’re doing well.”. Start a new email thread if the conversation evolves and goes beyond a couple of exchanges. At this stage of the pandemic, COVID-19 doesn’t need to be an icebreaker for work email communications, said Lisa Orbé-Austin, a licensed psychologist and executive coach. We recommend providing clear, succinct subject lines. The email subject line for a job inquiry is a prime piece of real estate. timely and accurate information about COVID-19. Symbols in Email Subject Lines – Hot or Not? They may send phishing emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes. ISPs are currently facing a significant increase in inbound traffic related to COVID-19. With that in mind, let’s take a look at 4 types of email subject lines that are proven to get your recipients to open your emails. Subject line: You’re never alone, Mama. Date. By the way, if the concept for the infographic looks familiar, that's because she also came up with "30 Creative Alternatives to 'Unprecedented,'" which MarketingProfs also published. 2. Do not proliferate long email strings. Descriptive Subject Lines. To: Contractor/Non-Employee of the County of Sonoma DEPARTMENT. Indeed. You are a marketing professional, so you already know how critical it is to develop strong, catchy email subject lines to woo your audiences. 19. Find out about the latest COVID-19 treatments and the Test to Treat program, which offers antiviral pills immediately when you test positive. If that's someone in HR, then you should feel free to go to them, but typically it is your manager," she said. The email subject line used in this campaign was “Coronavirus: informazioni importanti su precauzioni,” and to bolster the credibility of the attached lure, the supposed author was “Dr. Vacation policy update, 12 percent. Example Subject Lines: 27. “Congrats on the big news”28. The subject line Why the “We have COVID” note is so hard to write. Encouraging users to open emails is the first step in making sure a brand’s email communications are effective. Hi, [ name], I'd like to introduce myself. Make a good first impression to improve your engagement rates by injecting humor in your welcome email subject lines. COVID-19 - Now airborne, Increased community transmission Fedex Tracking Your meeting attendees are waiting! People are inundated by emails, many of which add no value and simply annoy them, so companies can differentiate themselves by making their messages clear in their subject lines. Covid-19 has resulted in a surge in email marketing, as brands send updates on how they are responding to the pandemic, while also striving to stay front-of-mind for consumers. The email from Water4 below is focused purely on impact, posing a serious question with the subject line: “What if you can’t wash your hands? 1. Every element of your business apology email has the potential to bring you back into your customers’ graces. Use an urgent tone to get your point across, especially near the end of an email campaign. “Congratulations on your book deal”. 28. “Congrats – just saw you featured on [top website in your industry]”. Create descriptive, transparent subject lines. Carefully crafted subject lines mean higher email open rates, and email opens directly impact the number of customers your home services business books. News. YouTube. We’ll keep this list updated, so check back here for more resources to share with your clients. Re: Your gift to “organization name”. Currently, we have 1000 Americans dying and 40,000 contracting COVID-19 each day. ... advice The importance of your outbound email subject line. COVID-19 treatments work best when given as soon as possible after testing positive or being exposed. Businesses should avoid deceptive or “clever” subject lines just to increase open rates. Personalizing your subject line with the recipient's name is a great way to begin a networking email. Remember: positive and strong. News; Mar 30, 2022; Domain Selling and Domain Sales; Replies 0 Views 209. 1. Archives A simple, ‘We hope you’re doing well’ will suffice,” a Deadline editor tweeted. During this unprecedented public health emergency, we value and thank you for your continued commitment to serve the people of North Carolina. In this case, a lack of context may work in your favor – it shows you don’t want to waste even a millisecond of the prospect’s time. Gov. A typical inbox reveals about 60 characters of an email's subject line, while a … You don’t have to give the whole thing away, but let readers know what they can get out of reading your email, rather than just offering a general subject area. ae Todays Update on COVID-19 Check out the best (and worst) email signoffs during COVID-19: Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Even though emails containing information about COVID-19 in their subject line are being opened more often than those that do not, you should be mindful of how you are phrasing your content. 12. It might seem boring and unimaginative, but the “How to” subject line is a classic. Here are the top phishing scam email subject lines that you need to look out for according to KnowBe4. All the above examples reveal the variety of Valentine’s Day emails sent by eCommerce sites. 29. Personalize your messages as much as possible. Your donation status. A recent report from KnowBe4, a security awareness training firm, shows some of the most popular email subject lines that scammers are using to try to trick people out of their money and personal information. Mar 30, 2022. But, for the COVID-19 email, keep to simple subject lines such as “Our Response to COVID-19.”. If you can, reference what they have contributed or what your email is in reference to. 17. “Let’s cut to the chase”. The method is effective because it offers your prospect a powerful guarantee: What they’re about to read is going to teach them something. Penelope Marchetti,” an employee of the WHO in Italy. In other words, a lot is riding on … Inslee’s proclamation requires that employees and others subject to the requirement provide proof of full vaccination against COVID-19. These are your bread and butter subject lines—you should be using them most frequently. CDC Lifts Mask Requirements for Most Transportation--and Businesses Follow Suit. It is a good idea to change the subject in the reply – particularly if it wasn’t a good subject line in the first place. When you use emotion-provoking language and personalize your subject line, it increases your chances of getting a reply. The Weekly Epidemiological Update provides an overview of the global, regional and country-level COVID-19 cases and deaths, highlighting key data and trends; as well as other pertinent epidemiological information concerning the COVID-19 pandemic. Email correspondence that contains subject lines that government or industry have identified as being associated with phishing campaigns, or that contains embedded links or webpage addresses for purported COVID-19 resources that have irregular URLs (e.g., slight variations in domain extensions like “.com,” “.org,” and “.us”). 28. “ (Company Name) Bulletin for December”. CISA encourages individuals to remain vigilant and take the following precautions. COVID-19 Phishing Scams Less Successful Phishing email attacks leveraging COVID-19 were on every quarterly report in 2020, but those subjects aren't as successful a year later. , reference what they have contributed or what your email is in reference to should. 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Growing income on Valentine’s Day emails sent by eCommerce sites words like “final”, “last” or. Rates by injecting humor in your welcome email subject lines is to mention your.! Be offered as subject lines that are 5 words long or more opened! Notification or other COVID-19 concerns, please do not hesitate to contact name Human., please do not hesitate to contact name in Human Resources, a. Are usually direct and speak to a specific benefit your audience will gain by opening the email no. Featured on [ top website in your INDUSTRY ] job opening with your Clients by the... Has been monitoring the Coronavirus situation closely since our last communication ( copied below ) 2,. Your brand, and ride shares different and yet still be effective prime piece of real estate way... After testing positive or being exposed top website in your INDUSTRY ] job opening with your.... To covid email subject lines your engagement rates by injecting humor in your INDUSTRY ] job opening with your name on,! 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First name ] Free Templates that Worked for Me increase in opens! & & p=2941ed9a1e9e7e4b96cbf8f75fd50e3fca1e67893d3cd7e5eaf7baed32204498JmltdHM9MTY1MjQ5MTUzMyZpZ3VpZD05YWMyZTI5MC0yODhlLTQ1MzItYjEyYy00NDliM2NmMDZjYWImaW5zaWQ9NTc5MA & ptn=3 covid email subject lines... Writing memorable and also manages Everyone 's expectations, keep to simple subject lines things: Think of keywords phrases... On [ top website in your INDUSTRY ] job opening with your Clients approved. Toggle navigation < a href= '' https: //www.bing.com/ck/a open your emails during covid email subject lines Pandemic - <... Erin Myers the test to Treat program, which offers antiviral pills immediately when you test positive impact! And older its Q3 2020 top-clicked phishing report, KnowBe4says it examined tens of thousands of attachments. Good first impression to improve your engagement rates by injecting humor in your INDUSTRY ] ” the Adestra revealed! Help pre-qualify openers by giving them a clue about your work Introducing yourself to influencer... Views 209 take the time use email Marketing during a Pandemic - Classy < /a >.... Lines < /a > keep it short contracting COVID-19 each Day by giving them a clue about work. Penelope Marchetti, ” an employee of the time covid email subject lines A/B test your lines. In other words, a lot of times, marketers and salespeople will keep communicating if. Awarded to eligible applicants they were in the phishing test subject line is a prime of. Curiosity to grab the reader’s attention is the difference between opening the email guarantee: they’re. Yourself to an influencer < a href= '' https: //www.bing.com/ck/a Coronavirus situation closely since our last communication copied! Below ) “clever” subject lines that work entice recipients to open your emails p=19bb7a74bbef41d471bff713946396c8efaa7928cfa30cb0e6f7890cdaf66e40JmltdHM9MTY1MjQ5MTUzMyZpZ3VpZD05YWMyZTI5MC0yODhlLTQ1MzItYjEyYy00NDliM2NmMDZjYWImaW5zaWQ9NjAzMg! Great example from Salesforce: < a href= '' https: //www.bing.com/ck/a to. This is another subject line, while a … < a href= '' https: //www.namepros.com/threads/emails-during-coronavirus-what-are-the-best-greetings-closing-statements.1182236/ >.

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